Sydney
Bystrom

About

I'm a marketer who loves building things, connecting people, and turning a good idea into something real.

I started my career at Hightower, where I built an in-person events program from the ground up that brought in nearly $50 million in net new assets in its first three months. A few years later, I joined Savvy Wealth as its second marketing hire, where I've had my hands in a little bit of everything—brand building, growth, demand generation, events, and figuring out how marketing and sales can work better together. I've learned that I'm happiest when there's a blank canvas, a big idea, and plenty to figure out along the way.

I've also picked up a few creative side quests. One of my favorites is working with Breaking & Entering, a media company where I've helped with everything from a rebrand and live shows to social strategy and marketing funnels. It's a completely different world from fintech, which is exactly why I love it. I'm a big believer that the best ideas often come from unexpected places.

These days, I'm most excited by the intersection of brand, creativity, and technology—and the opportunity to build things that people actually connect with. I love working with curious, ambitious people who aren't afraid to try something new, challenge the way things have always been done, and have a little fun along the way.